Meta has announced plans to use conversations with its AI chatbot for ad targeting.
The company intends to leverage the data generated during interactions between users and its AI chatbot to deliver more personalized advertisements. This move aims to enhance ad relevance and improve overall user engagement on Meta’s platforms.
While details on how this data will be collected and utilized remain limited, Meta emphasizes the importance of maintaining user privacy and adhering to data protection regulations.
As AI continues to play a growing role in digital marketing, Meta’s approach highlights the evolving landscape of advertising strategies influenced by advanced technologies.
https://www.newsbytesapp.com/news/science/meta-will-use-ai-chat-interactions-to-target-ads/story
