**Fitness Tracking App Strava All Set for an IPO**
*By Dwaipayan Roy | Oct 13, 2025, 01:32 pm*
Strava, the leading fitness tracking app, is gearing up for an initial public offering (IPO). CEO Michael Martin recently told the *Financial Times* that the San Francisco-based company plans to go public “at some point,” aiming to raise capital for future acquisitions.
Last valued at $2.2 billion in May, Strava is backed by prominent investors including Sequoia Capital, TCV, and Jackson Square Ventures.
**User Growth and Cultural Shift Toward Running**
Strava has experienced exponential user growth, reaching 50 million monthly active users in 2025. This figure is nearly double that of its closest competitor and reflects an impressive 80% year-over-year increase in downloads.
The app’s growth benefits from a broader cultural shift toward running, especially among teens and young adults who are increasingly seeking sober socializing options.
**Monetization Strategies and Revenue Streams**
Strava has successfully transformed workouts into social currency through features like “kudos” and split comparisons, encouraging user engagement.
According to Sensor Tower, users have spent over $180 million on Strava’s subscription tier through September 2025. However, Strava claims this figure significantly underrepresents its actual revenue.
In addition to subscriptions, the company generates income from sponsored challenges and brand partnerships, further diversifying its revenue streams.
With these strong fundamentals, Strava is well-positioned for its upcoming IPO and future growth prospects.
https://www.newsbytesapp.com/news/business/fitness-app-strava-gears-up-for-ipo-amid-user-surge/story
