SM strengthens retail amid rising demand for beauty and wellness

MANILA, Philippines — The SM Group has strengthened its retail subsidiaries to meet the rising consumer demand for beauty and wellness products, ensuring greater accessibility nationwide.

SM Beauty now offers more than 1,000 beauty brands across its 77 branches. It has expanded its product offerings to include global premium brands such as YSL, Lancôme, and Calvin Klein.

In addition, the SM unit has introduced beauty hubs in key locations to enhance the shopping experience for its customers.
https://business.inquirer.net/547991/sm-strengthens-retail-amid-rising-demand-for-beauty-and-wellness

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