This week marks a pivotal moment for Embark Studios with the launch of ARC Raiders. This new IP, a third-person extraction shooter, is set to release tomorrow, precariously positioned between the launches of Call of Duty: Black Ops 7 and Battlefield 6.
Söderlund shared his thoughts on this timing in an interview with The Game Business this week, as reported by Eurogamer. He expressed that he doesn’t believe there is a clearly good or bad time for ARC Raiders to come out. Despite potential criticism regarding the launch window, Söderlund emphasized that the most important thing is that the game simply releases.
There are valid arguments on both sides. Söderlund, a former CEO of DICE, is likely well aware of this, having experienced a similar situation when Titanfall 2 launched between Battlefield One and Call of Duty: Infinite Warfare. Many agree that timing affected the attention that otherwise stellar FPS received during its lifecycle.
However, there’s also a case to be made that ARC Raiders differs significantly from Call of Duty and Battlefield and might not have to compete as directly as Titanfall did. This distinction could give ARC Raiders a unique space in the market despite the crowded release schedule.
https://www.shacknews.com/article/146566/arc-raiders-launch-call-of-duty-battlefield-patrick-soderlund
