AJIO, India’s leading fashion e-commerce destination, and HSBC India have announced a unique collaboration that brings together curated fashion storefronts across AJIO, AJIO Luxe, and AJIOGram, offering exclusive perks and privileges for HSBC India cardholders.
### Exclusive Fashion Storefronts Tailored for You
As part of this partnership, three distinct storefronts have been created to cater to the unique needs of diverse consumer segments:
– **HSBC TRNDin (AJIO):** Seasonal and trend-driven edits across everyday fashion, sneakers, and accessories.
– **HSBC Vault (AJIO Luxe):** Premium access to global luxury brands, designer labels, and high-fashion collections.
– **HSBC HAUL HUB (AJIOGram):** Social-first fashion drops, creator-led edits, and micro-trends tailored for Gen-Z.
These spaces offer curated collections of apparel, sneakers, accessories, and more, refreshed in line with the latest fashion trends, festivals, and cultural moments.
### Perks and Privileges for HSBC India Cardholders
HSBC India cardholders can now unlock a world of privileges through this collaboration, including:
– Exclusive discounts across curated storefronts.
– Early access to limited-edition sneaker drops, capsule launches, and festive edits.
– Experiential rewards such as concert passes and lifestyle perks that go beyond shopping.
– Flexible payment plans for high-value luxury purchases.
– Enhanced social engagements with gamified experiences and community-led fashion hauls.
### Statements from the Leadership
Speaking at the launch, an AJIO spokesperson said,
“At AJIO, we believe fashion is as much about discovery as it is about self-expression. Our collaboration with HSBC brings curated fashion closer to customers while also layering in meaningful perks and experiences. Together, we are creating a powerful fashion-meets-lifestyle ecosystem that elevates how India shops, celebrates, and expresses itself.”
Adding to this, Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, remarked,
“At HSBC, we are committed to enhancing our customers’ lifestyles by offering them unique and meaningful experiences. Our partnership with AJIO is a testament to this vision, blending the best of fashion and finance to create a seamless, rewarding journey for our cardholders. With this association, we are not just offering access to India’s most diverse fashion portfolio but also unlocking exclusive privileges, experiential rewards, and flexible payment solutions. This collaboration is designed to empower our customers with choices that resonate with their individuality and aspirations, making every moment of their shopping experience truly exceptional and opening a world of opportunity.”
### Star Power Meets High Fashion
The collaboration launches with Tara Sutaria as the face of the campaign. She stars in two stylish ad films unveiled at an exclusive high-fashion launch event in Mumbai.
The launch event featured a curated fashion show showcasing seasonal trend edits, with Tara Sutaria as the showstopper headlining the runway. The evening was graced by leading celebrities, influencers, OTT personalities, and fashion tastemakers, making it one of the most stylish events of the season.
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Experience the seamless blend of fashion and finance, only with AJIO and HSBC India — where style meets privilege.
https://www.freepressjournal.in/corporate-gallery/ajio-and-hsbc-india-announce-strategic-partnership-blending-curated-styles-with-exclusive-lifestyle-privileges
