The post MLB Record Sponsorship Revenues Exceed $2 Billion For 2025 appeared com. Shohei Ohtani is driving incredible sponsorship revenues for the Dodgers, helping push MLB past $2 billion in team sponsors for the first time. According to the 2025 MLB Marketing Partnerships released today by SponsorUnited, total team sponsorship revenue climbed to $2. 05 billion, a +9% year-over-year increase from 2024 and an extraordinary +68% since 2022. According to SponsorUnited, Major League Baseball has become just the second North American sports league to eclipse $2 billion in team sponsorship revenue, behind only the NFL, which did so in 2022. To reach the numbers, SponsorUntied looks across all sports analyzing 422, 000 rights holders and brands, 2. 5 million deals, and 21. 1 million data points across sports, entertainment, media, and talent. Patch Deals Now Reach All But Two Clubs Across the league, new revenues continue to pour in through clubs continuing to reach premium jersey patch (PJP) sponsorship deals, now generating $17 million annually, based on their combined average contract sizes. For 2025, PJP deals came to fruition for the Washington Nationals with AARP, the Minnesota Twins and Securian Financial, the Colorado Rockies with York Space Systems, the Seattle Mariners with Nintendo, and the Athletics with Las Vegas Tourism. As of 2025, 28 of the 30 clubs now have reached PJP deals, an incredible growth considering just over half (53%) of the league had patch deals in 2023. Jersey patch deals now reach all but two clubs in MLB. SponsorUnited Financial Brands Drive Largest Percentage Of Sponsorships For sectors involved in club sponsorships, according to the report, Financial Services led the way with $284 million.
