SM pilots Alfamart franchising to boost MSMEs
MANILA, Philippines — Alfamart Philippines, the minimart chain of the SM group, has recently launched its franchising program. This opens doors for micro, small, and medium enterprises (MSMEs) to grow alongside Alfamart’s nationwide expansion. The pilot began in Laguna with two franchise-owned stores. The first was launched with Leovino C. Datario, a long-time Alfamart landlord, in