**Mission Shakti 5.0: A Statewide Movement Empowering Women and Children in Uttar Pradesh**
*Lucknow:* Under the visionary guidance of Chief Minister Yogi Adityanath, the Department of Women and Child Development launched **“Mission Shakti 5.0”** on September 22, 2025. What started as a government campaign has now blossomed into a vibrant statewide public movement focused on the safety, respect, and self-reliance of women and children, aiming to foster lasting societal change.
### Transforming Mindsets, Driving Social Responsibility
Mission Shakti 5.0 is a unique 90-day special campaign that goes beyond merely implementing schemes. It emphasizes transforming societal mindsets and behaviors to create a safer and more supportive environment for women and children. The campaign actively promotes awareness and social responsibility, engaging all sections of society to participate in this collective mission.
### Public Engagement through Innovative Activities
The campaign has witnessed unprecedented public participation through various innovative activities such as cyclothons, door-to-door awareness drives, and widespread social media campaigns. These initiatives have not only raised awareness but also underscored that the safety of women and children is a responsibility shared by the entire community—not just the government.
Officials at all levels, from district magistrates to gram pradhans, have taken the lead in organizing programs that highlight the importance of collective commitment. A significant number of women, girls, and youth joined cyclothons conducted across the state. These events spotlighted critical indicators related to women and children, including:
– Population ratios
– Birth and death rates
– Gender ratio
– School dropout rates
– Child marriage
– Gender exploitation
– Institutional deliveries
– Literacy rates
– Violence against women and children
Presenting these data points to the public sends a strong message about the need for proactive efforts toward improvement.
### Awareness Drives During Navratri
Coinciding with the auspicious festival of Navratri, Mission Shakti 5.0 is creating awareness in public spaces and markets through mobile vans, canopies, and stalls. People visiting these venues receive information about important government schemes such as:
– Chief Minister Kanya Sumangala Scheme
– Beti Bachao Beti Padhao
– One Stop Centre
– 181 Women Helpline
– Widow Pension Scheme
– Pradhan Mantri Matru Vandana Yojana
The aim is not just to promote these schemes but to ensure the public understands that the success of government initiatives depends on active societal participation.
### Widespread Reach and Impact
Since its launch, Mission Shakti 5.0 has reached over 3 lakh people across Uttar Pradesh, with remarkable participation from women of all age groups. This widespread involvement has transformed the campaign from a government initiative into a genuine social movement.
The key message of the campaign resonates strongly:
**“When women and children are safe, the state’s progress is assured.”**
### Leadership and Vision
Under CM Yogi Adityanath’s leadership, Mission Shakti 5.0 exemplifies how genuine and lasting change can occur only when society actively engages in implementing government schemes.
Leena Johri, Principal Secretary of the Women and Child Development Department, emphasized that Mission Shakti 5.0 is more than a series of programs. “Our goal is that every woman and child should be able to live life with full dignity, without fear or discrimination, and be able to voice their concerns to society and the government,” she said.
Sandeep Kaur, Director of Women Welfare, highlighted the campaign’s structured approach: “We have designed Mission Shakti 5.0 activities as a systematically planned campaign that reaches the common people—from the central and block levels down to the village level. Our purpose is to ensure that awareness reaches every household and beneficiaries can easily access government schemes.”
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Mission Shakti 5.0 stands as a shining example of how collective efforts between the government and society can bring about meaningful and enduring change for women and children across Uttar Pradesh.
https://www.freepressjournal.in/uttar-pradesh/mission-shakti-50-from-government-campaign-to-statewide-peoples-movement
