**McDonald’s McRib Return Sparks New Bitcoin Surge**
McDonald’s highly anticipated McRib sandwich has made its return to U.S. restaurants, coinciding with a notable rise in Bitcoin’s price once again. This year’s comeback sparked excitement not only among fast-food fans but also within the cryptocurrency community, as Bitcoin’s value surged by approximately 6% following the McRib’s reintroduction.
**The McRib and Bitcoin: An Unlikely Connection**
The link between the McRib’s return and Bitcoin market movements has become a curious phenomenon. McDonald’s Senior Marketing Director, Guillaume Huin, acknowledged this unusual correlation, stating, “Some claim Bitcoin and S&P 500 tend to perform well after the McRib makes a comeback.” Huin referenced years like 2017, 2020, and 2021, when the sandwich’s return coincided with market gains. He also highlighted that during the McRib’s December 2024 return, Bitcoin hit a new all-time high.
**A Pattern with Mixed History**
While recent years have drawn attention to the McRib as a possible market indicator, the pattern isn’t consistent. In 2018 and 2022, for example, the McRib’s return was followed by significant declines in Bitcoin’s value—dropping to $3,250 and $15,500 respectively. These contrasting outcomes have led some analysts to question the legitimacy of the connection, suggesting that broader global economic factors and crypto market dynamics are more likely explanations for Bitcoin’s price shifts.
**The McRib’s Cultural Impact on Crypto**
Beyond its role as a fast-food favorite, the McRib has transcended into a pop culture symbol within the crypto community. Influential social media figures such as the pseudonymous X user Internbrah have helped popularize the notion that the McRib’s appearance in U.S. markets may signal upcoming trends in Bitcoin’s price, though this effect appears limited to domestic returns rather than international ones.
As the McRib rolls out across the country, Bitcoin continues to climb. On the Monday following the sandwich’s U.S. return, Bitcoin’s price hovered around $105,600—marking a 1% increase within 24 hours and contributing to the overall 6% rise from earlier values.
**Conclusion**
While the McRib’s comeback has become an eagerly awaited event for McDonald’s fans, it also remains a curious point of fascination for investors and crypto enthusiasts alike. Whether the McRib truly holds predictive power over Bitcoin’s fortunes or is simply a coincidental cultural marker, its return continues to fuel speculation and conversation in both fast food and financial circles.
https://coincentral.com/mcdonalds-mcrib-sparks-bitcoin-market-movement-once-more/
